Cropmark Seeds Ltd - specialist forage plant breeding and marketing

Technical Info > Seed Certification

Seed Certification

What is Seed Certification:

  • It is a scheme with a process to verify varietal purity.

Who co-ordinates the scheme:

  • It is administered by AsureQuality NZ Ltd on behalf of the NZ Seed Quality Management Authority (NZQMA) and also has linkages to the OECD Scheme.

How does it work:

  • Crops and resultant seed must pass specific standards at the field (growing) stage and laboratory (processed) stage.
  • Growers of ‘certified seed’ must have their farms and individual paddocks mapped and registered with the scheme.
  • Growers enter their production areas for certification, including paddock details, sowing seed details and previous crop history, which can be verified against the scheme database.
  • AsureQuality field staff inspect growing crops for the presence of weed and off-type or other crop contaminants.
  • Following harvest, packaging and certification labeling, the resultant crop is tested by the National Seed Laboratory for purity to ensure the seed is above the minimum standards for the species and is free of noxious weeds. (e.g. for perennial ryegrass - a minimum 98% purity and maximum 0.7% other seed).
  • All certified seed should have official certification labels attached to each bag, which verifies that the seed has met the field and laboratory standards, and therefore confirming its varietal identity. The label also provides traceability back to the field or production.
Seed Certification example

Example of a Certified Seed label for 1G seed

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Cropmark Seed Products

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Cropmark markets a range of forage, brassica and cereal varieties for improved on-farm performance, and which add real value to farming systems.

Trial Data

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All Cropmark's varieties have been thoroughly trialed to assess their performance capacity. View trial data on our varieties.

Seed Production

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Cropmark Seeds contracts seed production in New Zealand and Australia using the best, experienced and specialist arable seed growers.

Buying Our Seed

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Cropmark Seeds markets its varieties through seed retailers and distributors worldwide. Find an outlet near you...

Plant Breeding

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Cropmark has a large and intensive plant breeding programme focused on developing superior performing forage varieties and novel endophytes which add real value to farming systems.


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